King of Soho Variorum

Created by Alex Robson and Howard Raymond, sparked by an epiphany late one night over a classic Gin cocktail, the pair set about creating a high quality and beautifully designed spirit. A challenger spirit, Raymond was famous for his risqué shows and for a while dominated the London entertainment scene; revolutionizing the district of Soho. The bold and colourful design of the bottles embody the characteristics that make Soho unique, reflecting both the past and the present of this vibrant and hedonistic district of London. King of Soho Gin is distilled in the heart of London using traditional methods. Crafted with no less than 12 botanicals.

A pink berry edition of the original King of Soho London Dry Gin. Variorum - The creativity and literary works of Soho were the inspiration behind the name. In literature, a variorum edition is an original works with notes.

Fresh strawberry and floral chamomile lead on a wave of soft juniper with a suggestion of citrus. The off-sweet palate has fruit bursting at the front before a gentle vanilla spice emerges giving a luxurious creamy feel. Strawberries and cream give way to a subtle floral tone on the finish with a pronounced tang of grapefruit.